Plateaumag


Castle Brands-Boru Vodka-2nd “Defend the Bar Band” Competition

Castle Brands Inc. has announced the launch of its second Defend the Bar Band competition sponsored by Boru Vodka our good friends. Check out what was said about there “Defend the Bar Band” Competition on MSN below.

 

The first Defend the Bar Band competition was a tremendous success. Over 100 bands entered the competition and over 80,000 votes were cast. Boru Vodka has established a strong relationship with last years winning band, Lloyd Dobler Effect (LDE). The band has become a significant brand ambassador for Boru, traveling the country with a Boru-branded trailer and performing in front of a Boru-branded backdrop. Since claiming their title last November, the band has crisscrossed the eastern seaboard and will perform at over 200 gigs this year.

 

For the 2008 contest, Boru plans to rock the indie music world with a bigger, bolder and louder competition. The multi-tiered program will kick off on August 1, 2008 with the launch of www.borubarband.com, a website dedicated to the competition and a mini-site offshoot of www.boru.com. Independent musicians have until August 28 to submit their original music and enter the competition. A team of judges will review all entries and narrow the field to 15 semifinalists. The semifinalist bands will be posted on www.borubarband.com and then the competition really starts to rock.

 

 

Beginning September 15, 2008, music fans can explore the site, listen to and download the music of the semifinalists and be part of this unique, virtual music scene. Fans are also invited to register and vote for their favorite bar band. They can vote once a day every day and each vote enters them into the fan sweepstakes where they have a chance to win $5,000 in cash.

Fans have until October 19, 2008 to get the word out and to vote for their favorite band. Real time voting results will appear on www.borubarband.com. The top four bands will each receive a prize of a professionally shot live music video and will move on to the final round of voting the week of October 20, 2008. The Defend the Bar Band winner will be selected through a combination of consumer votes and a judging panel vote and will receive $10,000 worth of equipment. The winning band will be announced on or about November 11, 2008.

This year, Boru Vodka is partnering with some of the best web-based independent music sites in the country. Digital Café Tour (DCT) (www.digitalcafetour.com) is the virtual stage for independent music. In addition to providing the live music video for the top four finalists, DCT will carry Defend the Bar Band banner ads and will be sending email blasts to their vast database of bands and fans. Over 500,000 musicians and a million fans visit each month.

 

 

ReverbNation (www.reverbnation.com) is one of the best-known websites dedicated to musicians and it is the place for fans to discover and explore new music. Banner ads and e-blasts will deliver about 3 million impressions. As part of ReverbNation, every band has a home page that includes music, videos, blogs and music downloads that can be e-mailed and shared from fan to fan.

Boru will also host Defend the Bar Band on-premise promotions across the country with events, point of sale merchandise and local advertising in select markets.

The Defend the Bar Band lineup this year is the major social-viral way to get everybody amped about the competition and sweepstakes and the Boru brand. The word will go out, the music will spread, and it all will be Boru branded. From www.boru.com to MySpace to Facebook to band websitesits Boru gone viral and totally virtual and the fans and the bands will spread the word and music, said Roseann Sessa, vice president marketing and public relations for Castle Brands. The viral marketing opportunity to reach our target audience is significant. Boru will become the life of the party and a part of a lifestyle.

So if you think your bands got it then hit up BoruBarBand.com and don’t forget to drink the underground vodka we all love at Plateau Magazine, Boru Vodka.



Beyond Belief Takes Over Time Square
August 17, 2008, 5:25 pm
Filed under: What's Happening! | Tags:

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Signed to 90’s rapper, Kwame Holland’s independent record label, Make Noise - Beyond Belief, a twenty something rapper from Rockaway Queens has been generating a buzz all over the blogsphere! His first single, Don’t Touch dropped in early Spring of this year and even has a video on YouTube and since then Beyond Belief has been on the grind to complete his debut album - due out this fall. He has a show coming up next Monday, August 25th at the Time Square Arts Center. Listen, if you’ve heard this dude spit before, then you already know you don’t want to miss this show! He’s been featured on remixes for Jordin Sparks and Jesse McCartney as well as doing freestyles of his own over Lil’ Wayne beats (which you can listen to at http://www.zshare.net/audio/17058673437af032/). If you’re in the Time Square area next Monday and looking to check out new, independent talent - definitely check this guy out. His lyrical flow, content and style is all beyond belief!

Phonz L. Thomas www.theprinceofallmedia.com



NJHA PRESENTS RHYTHM COUTURE-DELOUS ACTIVE OF 17 LINX MAGAZINE

So our good friend T.Anne Wilson editor and chief of 17 Linx Magazine has invited us to attend a night of music and fashion @ Rebel NYC and we have been granted the permission to extend the invitation to you our readers. With designs from 17 Linx magazines own Delous, music from Samsara, Down Deep and Dani Lehman combined with the amazing Rebel space will make this a  Saturday night you will not want to miss. So check out the Flyer below & above for more info and come out and enjoy a industry night you will not forget.



Special Invite to: NYC Socialites & NYC Socialites Media’s ONE Year Anniversary Celebration!!

So our good friend Eric Parker over @ NYC Socialites/NYC Socialites Media gave us full permission to invite any and everybody to there “ONE Year Anniversary Celebration”!! There’s been a lot of hype about there event and Eric tells us that they plan to live up to every bit of it. So with that being said, check out what Mr. Socialite aka Eric Parker had to say about the event he and his entire team have been putting together. 

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NYC Socialites & NYC Socialites Media, the premiere nightlife/entertainment company prepares to make history with their ONE Year Anniversary Celebration on Tuesday, August 12th, 2008 at Lounge 87. With the nission to bring nightlife back to the Lower East Side, the NYC Socialites is looking change the face of nightlife as we know it. Featuring giftbags & prize givaways courtesy of NEXT Magazine & Wellness Mens Day Spa, someone wil be winning a pair of BROADWAY tickets valued over $100.00!!
 
With appearances from Da Doo Dirty Radio Show*, Author Jamelle Tutler,  “Da Professor”Activist Ra’Shawn Chisolm, Hip hop Superstar JUMZ, Alternative Hip Hop Artist Baron, Hip Hop Star Shorty Roc, Hip Hop Duo KIN, and much more. 

Come out and support the NYC Socialites on a day that will go down in history.  
For more info log onto ‘www.myspace.com/nycsocialites’
 
Best,

Mr. Socialite-

Eric J. Parker

NYC Socialites & NYC Socialites Media’s ONE Year Anniversary Celebration!! 
LIVE from Lounge 87. Tuesday, 08.12.08 From 8-11pm
87 Ludlow St. Btwn Delancey & Broome St. [South of Delancey}
$7 Drink Specials
Free Admission.



Music Biz Tips - Round 2–Plateau Magazine

So here at Plateau Magazine we are always here for you. So we are always scouring the internet for information that can help you get your music out there. So check this video John Taglieri offers some tough love on how to choose band members, while Nancy Moran talks about the many opportunities with Internet radio airplay. Lets us know what you think.

 

June Your Plateau Magazine Representative -

For more info on the next Indie Buzz Bootcamp event, visit http://www.IndieBuzzBootcamp.com/

To learn more about John Taglieri, visit http://johntaglieri.com/ and http://bob-baker.com/buzz/full-time-i…

For more on Nancy Moran, visit http://www.nancymoran.com/home/ and http://www.azaleamusic.com/



Parties for Your Summer Soul

So I wanted to give you all a heads up and tell you that there’s so much to come from Plateau Magazine within the next two weeks. We are revamping the website for all you underground junkies and we shall cover everything in the underground lifestyle. So get with us and stay posted to our website (plateaumag.com) and look out for our next big event coming soon. 

Until then check some exclusive parties by “Dj Emagine” the king of the underground. These are two exclusive parties that you should not miss for you life. If your not familiar with the types of parties our favorite Dj rocks check the footage below and get familiar. 

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The Bushwick Film Festival is extremely happy to be in it’s second year!  Last year, not only did we have a staggering amount of people that came out for the event, but we also had a great response and excellent online feedback. This year as we evolve with the inclusion of art shows and alternative performances, we are certain that the festival will be even better!

Last month we curated an art show entitled “I’m Still Here” where 27 new artist exhibited pieces that ranged from photography to installation works.  Our next event will take place on Saturday, August 9th w/ Junto Gallery on the Rooftop of 345 Eldert Artist Lofts. The event is FREE and will feature local musicians ranging from a Japanese flute player and an opera singer to a punk band. The roof will be a host to performance artists, interactive art, djs, dance, etc…And not to mention, there will be BEER and a BBQ!!!

-Dj Emagine

 

 

For more info on Dj Emagine hit up his myspace- myspace.com/djemagine or  djemagine.com



Getting a Record Deal — Check This Out
July 30, 2008, 9:22 am
Filed under: Uncategorized | Tags: , , , ,
Getting a record deal

Sending demos to record companies is not a very good way of getting known. You’ll end up in a huge pile of CDs on an A&R person’s desk and it’s very hard to stand out in those circumstances - however good your music is.

If you have a massive following, the industry will come to find out what all the fuss is about. Spend time making your music and live shows amazing rather than mucking about with demos.

Promote yourself properly. Make sure that everyone who’s likely to come to a gig knows where and when you’re playing, every time you play. Use mailing lists, email lists, local press, fliers and posters to promote your gigs.


A&R people don’t turn up at gigs randomly, so there aren’t really any places to play to be ’spotted’. Also you don’t have to play London to get your name known. A&R people have contacts all over the country. If you’re causing a stir, they will find out.

Don’t just concentrate on record labels. There are lots of people like PR companies, lawyers, publishers and producers looking for new business. These people get a lot fewer, demos so yours will be in a much smaller pile.

Be patient - it normally take artists a couple of years at least to get to the stage where they’re ready to sign. Spend some time learning to work as a group and developing your songs and performance before you divert time into trying to get signed.

Don’t be too eager. The more desperate you are to get signed the more likely you are to sign a contract that’s not right for you. Take your time and consider each offer carefully. Don’t take something just because you haven’t got anything else.

With underground styles like dance and hip-hop, labels look for tunes that are happening in the clubs. Consequently, you’re better off ignoring the labels and getting your tunes straight to DJs.

A demo addressed to someone by name is much more likely to be opened quickly. Find the right labels by checking the sleeves of records you like. Call and get the name of the person who handles your kind of music.

Phone the person before you send any material. Then leave at least 10 days after sending the demo before you call again and see if they’ve got it. Give them some time to listen to your music and don’t hassle them.

A&R people tend to hang on to promising demos and see what else is sent, so try and keep a steady flow of demos coming. A new recording every few months will keep your name up and show that you’re still active on the scene.

Once you start sending out demos, make sure you keep your website up to date. If people like your demo, it’s the first place they’ll go to see what you’re up to and maybe check when you’re gigging.

Everyone at every level gets knocked back several times on the way to the top. Don’t take this personally and don’t be disheartened. One person’s negative opinion doesn’t mean that much. Keep at it!



WHAT IS INDIE? WE ARE INDIE PEOPLE! CHECK IT OUT
July 19, 2008, 5:10 pm
Filed under: Uncategorized

So what is Indie? Check out this video on it and give us some feedback. What is Indie to you?



How to Register a Song Copyright–

So sorry it took me so long to get back to you and I hope you all got a chance to take a look at Little Jackie.

Today I wanted to provide some  important insight to all artists of music specifically but this can apply to all creative people. Its about copyrighting your material or works. I found this amazing youtube video that will give you the basics of copyright and give you the knowledge necessary to keep your work under your name.

Hit us up with a comment and let us know what you think.



Little Jackie - Steve Madden Music Series

So my colleagues informed me that I should attend this event put together by Steve Madden as part of there Music Series. Headlining this event was a acoustic group by the name of Little Jackie.

I had two thoughts.

1) The first was “who the f**k is little Jackie”. It sounded like a name of a pack of cookies to me.

2) My Second thought was “Is she hot”.

So I told my self that I would not do any research on what Little Jackie was about and let her performance tell it all.

So I headed downtown to the always poppin and trendy Lower East Side and entered the Steve by Steve Madden Store. As soon as I arrived at the scene I saw a venue filled with cameras flashing and chic socialites from every industry enjoying a night of drinks, music & fashion courtesy of Steve Madden himself.

I waited impatiently. Eager to see Little Jackie and I am happy to say I was not disapointed. She had immediate stage prescene and a cool way of expressing the real thoughts of a women.

If you mix a pinch of brooklyn swagger, a fiery female perosnality, backed by a top notch acoustic band. You get Little Jackie.

When I asked her “What is the one peice of advice she would give an Indepedent artist? She simply said, “Just believe and don’t give up”

She could not have said better. To check out more on Little Jackie hit up her myspace @ myspace.com/littlejackiemusic and look out for her to grace out next issue.  As we prepare to get up close and personal with the rising star. Don’t forget to pick up the album also called “The Stoop”.

For More on the Steve Madden Music Series Check — SteveMaddenMusic.com

Check out her New video thats on VH1 below